Hairless 4 Her Awareness, Inc. “Save The Women Not The Boobies” 2013 Campaign


Check out the new look and new models for the 2013 Hairless 4 Awareness Inc. “Save The Women Not The Boobies” campaign. Diversity and Beauty all in one creative ad campaign?! Gotta love it!

Hairless 4 Her Awareness is a non-profit organization established after founder Turquoise Johnson decided to part ways with her hair to honor a former teacher and close friend after she lost her battle to breast cancer.  The organization celebrates the lives of the women affected by the disease and provides a support system all women.

With the same familiar brand this year’s campaign features actress/model Shillae Anderson, BET’s 106 & Park producer Stasia Tomlinson and NuVoTV’s “Curvy Girl” Lornalitz. Founder and Creative Director, Turquoise Johnson managed to combine her original vision with new surprises. These lovely models are strapped up with Everlast and included their pink Pro Style Training Gloves symbolizing the beauty, strength, and confidence to combating breast cancer.




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