Which Demographics Use Social Media?

Hey, Reesa here! I haven’t been on my blog  in months and although I have plenty of excuses, I just don’t think there is a right answer as to why I haven’t been writing. With my budding PR career and amongst the community projects I’ve picked up on, just haven’t given me the time or desire. But after I read a few comments about missing me you know I had to give ya’ll something.  So, If you insist on my real-time commentary about what’s going on in the media or local community I’d highly suggest you stalk my Instagram or twitter. (See links below)

Speaking of Twitter and Instagram …

I read a recent article on Mashable, covering the social media demographics and it really sparked my curiosity to dive into the results.  If you look below at the infographic you will see that based on the research survey by Pew Research Center, hispanics and AFRICAN AMERICANS are in the lead as the race that uses social media the most. What does this have to do with you or I? Well, if you’re a business owner, artist, journalist, or work in any industry where you’d like to take your brand to the next level I’d highly recommend you hop on the social media band wagon. Whether we like it or not, black people are the biggest consumers of all things trendy (and then some) so of course it makes sense for you to publicize your brand, cause, company, or art through social media.  Not only do I find social media entertaining, but the way it has shaped my generation (20 somethings) is pretty remarkable. I’ve seen movements in my area, met some interesting game-changers, and I feel more in tune as a (part-time) journalist. I won’t make this a tech nerd rant,  so please let me know your thoughts, how are you using social media?


World Aids Day: 2010 Campaigns

Wednesday, December 1st, marks the 30th Anniversary of the AIDS campaign and there are many celebrities, organizations, and communities participating in this day to spread awareness.  I have spotted a few that really stood out to me and may spark your interested.

Project RideRED:

The campaign begins with a series of organized and individual tribute rides on November 28, 2010. People from all over the world have committed to RideRED, meaning they will ride 30 miles (one mile for each year of known AIDS infection) while wearing red. These rides aim to increase awareness of AIDS and memorialize persons who died from AIDS/HIV.  They will also have video pledges on their facebook pages to show a greater commitment to the awareness. You can send your video clips to info@projectred.org or upload them to the page.  I think this one is dope cause not only am I apart of the “Bike Hype” it shows a different aspect of the community getting involved in a healthy and creative way.

“Hairdressers Against AIDS”:

500 hairdressers will take over the streets of New York City to launch their “Hairdressers Against AIDS” campaign where they will challenge other salon professionals, clients, and their community to spread awareness of HIV/AIDS. It will be sponsored by the L’Oreal Foundation D’Enterprise, United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC).  The participants will be dressed in red scarves, hats, and accessories and will hit the streets with flip cams to record videos of and testimonies in booths throughout Manhattan. If you are in New York, visit http://www.hairdressersagainstaids.com and get involved!

Celebrities turn off Social Networking to Raise Funds:

Artists like Lady Gaga, Kanye West, Kim Kardasian and even Justin Timberlake have committed to close accounts on social networking on sites like facebook and twitter until they have raised their desired amount of 1 million dollars in effort to promote awareness. Yes, fans will be abandoned but I think this is a great idea because there is so much marketing influences on social networking sites and fans and supporters should finally wake up and become more aware when they see there are less tweets or facebook messages. hmmm…


I can preach all day and every day but if you don’t get out there and get tested, you will never know if you are affected or affecting someone else. Enjoy your sex life, but just be healthy about it!